Schumann, Paul A. Jr. <br/><br/>
Innovate!  Straight Path to Quality, Customer Delight, and Competitive Advantage 

 - 1ra. ed. 
 - New York  Mc Graw-Hill  1994 
 - 208 p. 
<br/><br/> 1. Purposeful innovation: the key to sustaine competitive advantage. 2. Innovative organazation: a tradition of the culture. 3. Market-drive innovation: a systematic method to focus and encourage innovation.4. Discovering the opoortunity in the market. 5. Developing a strategy to take advantage of the opportunity. 6. Assessing the organization's capacity for innovation.7. Developing and organization which can effectively and efficiently implement the strategy. 8. Growing a company: going global with acer. 9. Diversifying a Multinational company: a new business venture of IBM. 10. The seven traits of successful organizations. 11. Delighting your customers: the key to business success in the 1990s. 
<br/><br/><label>ISBN: </label>0-07-055714-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EMPRESA<br/>GESTIÓN EMPRESARIAL<br/>GLOBALIZACION<br/>INNOVACION
<br/><br/><label>Dewey Class. No.: </label>658.8  / S39/1994